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Inoa & Inoa Suprême

Inoa & Inoa Suprême

Now updated to ODS²: all the Inoa innovation, but simpler and more flexible than the original.

Inoa (standing for Innovation NO Ammonia) is quite simply a revolution in hair colouring. L'Oréal have managed to banish ammonia completely yet produce a permanent hair dye range with exact and predictable colours and up to 100% coverage of white hair. It works like this:

Instead of ammonia breaking open the cuticle to let the colour in, Inoa uses an innovative oil-based delivery system. The colour molecules in Inoa literally hate oil, but love water. That means that as soon as you apply Inoa to hair, they force themselves inside the hair to get to the water that's there and away from the oil.

The absence of ammonia means no unpleasant odours, better scalp comfort for your clients and great hair condition after treatment. In standard Inoa, there are over 100 shades spread across 9 colour families featuring both naturals and reflects. Inoa Suprême meanwhile has 20 shades of non-lifting colour optimised to cover 70–100% white hair.

The new ODS² Inoa system has got rid of all the hassle of the original 3-part system and now Inoa and Inoa Suprême come in single tubes in a simple colour-+-developer system like other colour ranges. Development time is 30–35 minutes.

N.B. The new Inoa and Inoa Suprême ODS² colours and oxydant are not compatible with original Inoa or Inoa Suprême and the two systems must not be mixed.

Products


  • L'Oreal Professionnel Inoa Supreme ODS2

    L'Oreal Professionnel Inoa Supreme ODS2

    19 shades of ammonia-free and odourless anti-ageing permanent hair colour, with improved, easy-to-use technology, that gives up to 100% white hair coverage.

    Formulated to boost hair volume for a thicker, more youthful look and feel.

    Comes in a 60-gram tube.

    £7.30 (€8.40)
  • L'Oreal Professionnel Inoa - Ash

    L'Oreal Professionnel Inoa - Ash

    9 shades of cool ash tones with true neutralisation ranging from Intense Darkest Ash Brown to Lightest Ash Blonde.

    Each shade comes in a 60-gram tube.

    £7.30 (€8.40)
  • L'Oreal Professionnel Inoa - Burgundy/Iridescent

    L'Oreal Professionnel Inoa - Burgundy/Iridescent

    Beautiful, deep lustrous hair colour from the 9 shades in the Inoa Burgundy/Iridescent colour family.

    Each shade comes in a 60-gram tube.

    £7.30 (€8.40)
  • L'Oreal Professionnel Inoa - Carmilane

    L'Oreal Professionnel Inoa - Carmilane

    5 shades of high intensity reds formulated with L'Oréal's innovative Carmilane™ carmin red colourant.

    Each shade comes in a 60-gram tube.

    £7.30 (€8.40)
  • L'Oreal Professionnel Inoa - Cool Brown/Cool Beige

    L'Oreal Professionnel Inoa - Cool Brown/Cool Beige

    18 shades of beautiful cinnamon, biscuit and nut tones with up to 100% coverage of white hair.

    Each shade comes in a 60-gram tube.

    £7.30 (€8.40)
  • L'Oreal Professionnel Inoa - Copper

    L'Oreal Professionnel Inoa - Copper

    10 shades of wonderfully vibrant, luminous coppers that cover beautifully without ammonia.

    Each shade comes in a 60-gram tube.

    £7.30 (€8.40)
  • L'Oreal Professionnel Inoa - Gold

    L'Oreal Professionnel Inoa - Gold

    Ranging from Golden Brown to Lightest Pale Natural Golden Blonde, the 9 shades of the Inoa Gold colour family deliver vibrant warmth and luminous beauty to hair.

    Each shade comes in a 60-gram tube.

    £7.30 (€8.40)
  • L'Oreal Professionnel Inoa - Mocha

    L'Oreal Professionnel Inoa - Mocha

    3 shades of gorgeous coffee and chocolate tones with up to 100% white hair for a rich new twist on the classic brunette.

    Comes in a 60-gram tube.

    £7.30 (€8.40)
  • L'Oreal Professionnel Inoa - Natural Basic

    L'Oreal Professionnel Inoa - Natural Basic

    19 shades of basic natural colours (including deep cover shades) that ensure the Inoa system can cover up to 100% white hair.

    Each shade comes in a 60-gram tube.

    £7.30 (€8.40)
  • L'Oreal Professionnel Inoa - Red/Mahogany

    L'Oreal Professionnel Inoa - Red/Mahogany

    9 shades of vibrant, fiery reds and mahoganies with superb white-hair coverage and no unpleasant ammonia.

    Each shade comes in a 60-gram tube.

    £7.30 (€8.40)

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WHAT FANTASTIC TOOL... THE BLADES ARE SO RELIABLE AND SHARP... THEY LINE UP ANY HAIR LINE WITH EASE.. NO MESSING WITH TRYING TO GET THE BLADE SET.. LOVE THEM..
LEE CHANNON
Jul 9, 2016