The cookie settings on this website are adjusted to allow all cookies so that you have the very best experience. If you continue without changing your cookie settings, we'll assume that you are happy to receive all cookies on our website. However, if you would like to, you can change your settings at any time using the Change cookie settings link in the Special menu. 
We deliver worldwide. UK delivery's FREE over £50 ex. VAT (ts and cs apply)
(+44) 01253 893091 Contact Us

Professional Hair & Beauty Supplies to the Trade

Hairdressers - Barbers - Beauticians - Nail Techs - Students - Colleges - Salons

Curling & Straightening


  • Wella Straighten It Neutraliser

    Wella Straighten It Neutraliser

    Step 2 in Wella's new generation of permanent straightening treatment, that replaces Wella Wellastrate.

    Comes in a 1-litre bottle and is suitable for use with either strength of Wella Straighten It.

    £15.75 (€18.11)




Reset All

Shop by brand

Our customers say we're…

Expert servicing

Revitalise your tools with our professional services


Love both the shampoo and conditioner, I have curly medium afro hair. They leave my hair lovely and soft with a beautiful shine. Thank you Wella x
Andrea Joan Stephenson
Jul 15, 2016