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It&ly Hairfashion
It&ly Oh My Blonde! Clay Blonde
Bond-preserving clay lightener that's perfect for freehand techniques like balayage, and offers up to 6 levels of lift. Available in a 400-gram bag. |
£15.99
It&ly Oh My Blonde! DelyBlonde
Ammonia-free lightener offering 6–7 levels of lift with a bond-preserving formula that keeps hair in great condition. Available in a 500-gram bag. |
£15.99
It&ly Oh My Blonde! Iconic Blonde
Bond-preserving powerful lightener able to lift hair colour up to 9 levels while protecting its condition and health. Available in a 500-gram bag. |
£15.99
It&ly Easily Blond 2020 Bleaching Powder
Advanced bleach with micro-granular technology to reduce dust and sunflower seed extract to care for hair. Comes in a 30-gram sachet. |