It&ly Hairfashion

It&ly Hairfashion
It&ly Oh My Blonde! Clay Blonde

It&ly Oh My Blonde! Clay Blonde

Bond-preserving clay lightener that's perfect for freehand techniques like balayage, and offers up to 6 levels of lift.

Available in a 400-gram bag.

£15.99

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It&ly Oh My Blonde! pH Modulator

It&ly Oh My Blonde! pH Modulator

Changes the alkalinity of Oh My Blonde! Toner to mitigate lifting of natural hair while making highlighted tones appear more natural.

Comes in a 100-ml bottle.

£13.45

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It&ly Oh My Blonde! Cool Blonde Spray

It&ly Oh My Blonde! Cool Blonde Spray

Leave-in spray with cool pigments designed to neutralise yellow tones on all types of blonde, and on grey hair too.

Comes in a 150-ml spray bottle.

£13.45

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It&ly Oh My Blonde! Blonde Shampoo

It&ly Oh My Blonde! Blonde Shampoo

Luxurious pearl shampoo designed to cleanse and hydrate bleached and colour-treated hair for soft and silky results.

Comes in either 250- or 1000-ml pump bottles.

from

£8.15

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It&ly Oh My Blonde! DelyBlonde

It&ly Oh My Blonde! DelyBlonde

Ammonia-free lightener offering 6–7 levels of lift with a bond-preserving formula that keeps hair in great condition.

Available in a 500-gram bag.

£15.99

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It&ly Oh My Blonde! Silky Blonde

It&ly Oh My Blonde! Silky Blonde

Bond-preserving cream lightener able to lift hair colour up to 6–7 levels while protecting its condition and health.

Available in a 500-gram tube.

£15.99

Quantity
It&ly Oh My Blonde! Sun Light Oil

It&ly Oh My Blonde! Sun Light Oil

Ammonia-free lightening oil offering 3 levels of lift that's perfect for delivering a subtle, sun-kissed blonde.

Available in a 500-ml bottle.

£15.99

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It&ly Oh My Blonde! Blonde Conditioner

It&ly Oh My Blonde! Blonde Conditioner

Luxurious conditioner offering hydration and nourishment to porous, bleached and colour-treated hair without weighing it down.

Comes in either 200- or 1000-ml pump bottles.

from

£8.15

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It&ly Oh My Blonde! Activator 5 Vol

It&ly Oh My Blonde! Activator 5 Vol

Oxidising emulsion (5 vol/1.5%) that's specially formulated to get the best performance out of Oh My Blonde! Toner.

Comes in a 1000 ml bottle.

£8.15

Quantity
It&ly Oh My Blonde! Blonde Sealer

It&ly Oh My Blonde! Blonde Sealer

Designed for use after a bleach or toning service, this bond-preserving sealer conditions hair, balances pH and seals in colour.

Comes in a 500-ml pump bottle.

£13.99

Quantity
It&ly Oh My Blonde! Iconic Blonde

It&ly Oh My Blonde! Iconic Blonde

Bond-preserving powerful lightener able to lift hair colour up to 9 levels while protecting its condition and health.

Available in a 500-gram bag.

£15.99

Quantity
It&ly Neck Seal Hairdressing Cape

It&ly Neck Seal Hairdressing Cape

Silicone collar seals around the neck to prevent water and hair debris slipping beneath the gown for a more comfortable customer experience.

Tint, bleach and water repellent and machine washable.

£13.99

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It&ly Oh My Blonde! Blonde Toner

It&ly Oh My Blonde! Blonde Toner

Compact range of blonde toners with &-plex hair-bond care built-in, and which can be intermixed for a vast palette of blonding options.

60-ml tubes.

£4.75

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It&ly Aquar&ly (Aquarely) Oxidizing Cream

It&ly Aquar&ly (Aquarely) Oxidizing Cream

Cream peroxide designed for It&ly Aquar&ly with a balanced pH and wheat proteins to leave coloured hair feeling soft and silky.

Comes in 40 vol in a 1-litre bottle.

£8.25

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It&ly Easily Blond 2020 Bleaching Powder

It&ly Easily Blond 2020 Bleaching Powder

Advanced bleach with micro-granular technology to reduce dust and sunflower seed extract to care for hair.

Comes in a 30-gram sachet.

£2.40

Quantity
It&ly Oxily 2020 Oxidising Emulsion

It&ly Oxily 2020 Oxidising Emulsion

Cream peroxide designed for It&ly Colorly 2020 with a balanced pH and ACP (active colour protection) Complex for intense luminosity and shine.

Comes in 4 strengths in 1-litre bottles.

£8.15

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It&ly Aquar&ly (Aquarely)

It&ly Aquar&ly (Aquarely)

Easy-to-use hair colour range with Many shades with full grey coverage and formulated to need less ammonia for better hair condition.

100-ml tubes.

£5.75

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It&ly Colorly Optimus

It&ly Colorly Optimus

Reformulated Italian hair colour in 96 shades with true colour and complete grey coverage, plus great hair care and shine.

60-ml tubes. Packaging may vary.

£5.45

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