For natural hair colour, you need hair dye that delivers exceptionally even colour and full coverage of white hair. The only shade in the Inoa Natural colour family (5.17, Light Ash Cool Brown) provides exactly that.
What's more, thanks to Inoa's ammonia-free formula, it does it without any associated bad smell or the burning scalp sensation that ammonia can sometimes cause. Instead, hair is beautifully coloured and left in fabulous condition.
L'Oréal Inoa comes in a 60-gram tube which you mix 1:1 with the appropriate Inoa Oxydant.
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