They're calling it "Botox for hair"...
FIBERCEUTIC is a new hair treatment from L'Oréal Professionnel série expert designed to help very sensitised or weak hair recover its natural condition. It's an ideal choice when you've got a client whose hair has been damaged by too much colouring or styling with heat.
At the heart of the treatment is a revolutionary new molecule called Intra-Cylane™ which actually penetrates each hair fibre, rebuilding it from the core outwards. Unlike many other treatments that only recondition the surface, FIBERCEUTIC deep repair also helps to protect the hair from further damage.
Application is a 2-step process that's quick enough to fit into a normal cut and blow-dry. Start by shampooing with an appropriate série expert shampoo, then:
Load up the FIBERCEUTIC precidoser (that's L'Oréal's name for the syringe they provide) with the filler serum and apply it to the hair in sections.
Next apply the appropriate type of FIBERCEUTIC Rinse-Out (either the pump-action bottle for fine hair or the tub for thick hair) and leave to stand for 5 minutes.
Finish by lathering it up and rinsing out as you would a conditioner.
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The result will be amazing softness and a return to shine and condition that will delight your clients. A FIBERCEUTIC treatment should last for up to 10 washes and your clients can help prolong the effects by taking home their own pot of sealing masque (which makes it a great retail product for your salon).
FIBERCEUTIC Hair Filling Serum comes in a 15-ml "Powerdose" bottle which is sold in boxes of 15.