Bold styles with casual texture.

To get today's casual styles with tousled definition, you need a matt styling paste like Wella EIMI Bold Move. It's designed to add texture to your look to keep things casual and has a hold level of 2 to keep your style in place.

Simply apply by spreading a small amount across your fingertips then tweaking dry hair into the shape you want.

Bold Move is part of the Texture collection in the Wella Professionals EIMI range and replaces the old Wella High Hair Punk Chic.

Comes in a 150-ml pot.