The power of 5 for the perfect creation.
Diva's new Genesis hair dryer is quite simply the beginning of a styling revolution.
It's packed with innovation that ensures extraordinary results, starting with the 2100-watt motor which delivers a gale-like 125 m³/h of air flow yet is lightweight enough to make the dryer easy to handle. This is coupled with a high precision thermostat that goes up to 110°C.
All this heat and power is controlled by 5 separate heat and 5 digital speed settings. That's a total of 25 different combinations which is more versatility than any other dryer in its class. Of course, there's also a cool shot button.
This versatile performance is augmented by the Diva Genesis's Infinity Field ionic technology. This delivers an incredibly high level of negative ions onto the hair to fight the frizz, create shine and to speed up drying.
The final touch is the front grill which is made from ceramic and tourmaline that's been coated in keratin, macadamia oil and argan oil. This means that as the air passes through the grill it picks up tons of conditioning goodness for sleek and super shiny results.
As well as all this you get a 3-metre-long flexible power cord, hinged rear grill for easy cleaning and a reduced noise system. The Diva Genesis dryer is supplied with a slim precision styling concentrator nozzle.
Straighten hair as you blow dry with this easy-to-use pik attachment. It features a silicone attachment point that fits most hairdryers.
Extra-strong vented teeth mean it'll cope even with thick, afro hair.
The UK's leading thermal protector. Ideal for use with ceramic hair straighteners, curling tongs or when blow drying.
Comes in 250 ml.
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