American Crew Gray Shampoo removes brassy, yellowing tones from grey hair thanks to its violet pigments. It's formulated with hydrolysed milk protein which helps to eliminate dryness and wiriness and to leave hair with a smooth, healthy look and feel.

It's a regular-use shampoo that can be used on a daily basis or simply whenever grey hair needs a bit of boost.

Apply to wet hair thoroughly and massage a small amount into hair and scalp before rinsing well. Repeat if necessary.

Available in a 250-ml bottle.