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It&ly (Itely) Hair Colour
Italian vibrancy and a caring formula.
Whether it's the soft reds of Tuscany, the white marble of ancient Rome or the azure blue seas of the Amalfi coast, Italy is synonymous with vibrant colour. In Aquar&ly and Colorly, It&ly Hairfashion have 2 permanent hair colour ranges, with over 100 shades in each, that draw on all that Italian colour know-how and mix it with exceptional hair care.
For Colorly, the key is a caring formula which strengthens the hair and leaves it in great condition. The result is intense, shiny colour that lasts with total coverage of grey hair at all levels.
Meanwhile Aquar&ly has a low ammonia formula that makes it less stressful to the hair and easy to use. Hydrolysed wheat proteins and a coconut oil base are also present to condition coloured hair leaving it feeling soft and silky.
It&ly Colorly Optimus
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Reformulated Italian hair colour in 96 shades with true colour and complete grey coverage, plus great hair care and shine. 60-ml tubes. |
£4.99
It&ly Aquar&ly (Aquarely)
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Easy-to-use hair colour range with over 100 shades with full grey coverage and formulated to need less ammonia for better hair condition. 100-ml tubes. |
£4.99
It&ly Colorly 2020
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Over 100 shades formulated with advanced conditioning agents, UV protection and intense pigments for perfect colour results which last. 60-ml tubes. |
£4.99
It&ly Oxily 2020 Oxidising Emulsion
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Cream peroxide designed for It&ly Colorly 2020 with a balanced pH and ACP (active colour protection) Complex for intense luminosity and shine. Comes in 4 strengths in 1-litre bottles. |
£7.99
It&ly Easily Blond 2020 Bleaching Powder
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Advanced bleach with micro-granular technology to reduce dust and sunflower seed extract to care for hair. Comes in a 30-gram sachet. |
£1.99
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