It&ly (Itely) Hair Colour
Italian vibrancy and a caring formula.
Whether it's the soft reds of Tuscany, the white marble of ancient Rome or the azure blue seas of the Amalfi coast, Italy is synonymous with vibrant colour. In Aquar&ly and Colorly, It&ly Hairfashion have 2 permanent hair colour ranges, with over 100 shades in each, that draw on all that Italian colour know-how and mix it with exceptional hair care.
For Colorly, the key is a caring formula which strengthens the hair and leaves it in great condition. The result is intense, shiny colour that lasts with total coverage of grey hair at all levels.
Meanwhile Aquar&ly has a low ammonia formula that makes it less stressful to the hair and easy to use. Hydrolysed wheat proteins and a coconut oil base are also present to condition coloured hair leaving it feeling soft and silky.
Cream peroxide designed for It&ly Colorly 2020 with a balanced pH and ACP (active colour protection) Complex for intense luminosity and shine.
Comes in 4 strengths in 1-litre bottles.