It&ly Colorly 2020

It&ly Colorly 2020
It&ly Colorly 2020 The Colorly 2020 Natural Intense (NI) shades come in different packaging to the rest of the range.

It&ly Colorly 2020

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Get the deal!

7 It&ly hair colour tubes for the price of 6

Buy any 7 It&ly Aquar&ly, Colorly Optimus or Colorly 2020 tubes for the price of 6, making the average price a pocket-pleasing £4.28 per tube!!



ex. VAT
£5.99 inc. VAT
Why no VAT?
Code: CB002808

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Where? How? Time Cost
All UK Royal Mail 48 2–3 days from £3.75
England, Wales, Lowland Scotland DPD Next 1 day from £2.50
Rest of UK Royal Mail 24 1–3 days from £6.95
Eire DPD Two Day 2–4 days from £14.25
Europe DPD Road 2–10 days from £14.25
ROW DPD Air Varies Varies

Prices exclude VAT. Free UK shipping over £50 ex. VAT. Dangerous goods & heavy items may incur a shipping surcharge. See Delivery information for more details.

Advanced colour pigments for maximum colour longevity.

It&ly Colorly 2020 is formulated to give perfect, deep colour results which last. It's easy to formulate and mix and always hits your target tones and intensities, while giving 100% grey coverage.

Colorly's ACP Complex includes UV protectors which ensure that colour won't fade in the sun. Meanwhile natural conditioning agents like sunflower seed extract and wheat germ oil enrich the hair, and keep it feeling silky and full of shine to show off its colour to best effect.

The range includes over 100 shades, split into 22 colour series:

  • Naturali (N & NI)—balanced natural tones with full grey coverage at all 10 levels, and intense natural tones for more resistant hair types;
  • Mediterranei (TN)—natural looking rich golden browns and warm blondes inspired by the Mediterranean Sea;
  • Chocolate (CH & CP)—rich chocolate browns and shades with chilli pepper red for extra dimension and beautiful highlights;
  • Superschiarenti (SS)—superlight shades designed to give maximum lift with maximum care;
  • Dorati (D)—warm, vibrant golds that are brilliant on their own or to mix in golden tones to other shades;
  • Ceneri (C)—ash tones optimised for natural colour without unwanted warmth and balanced so that results are cool and consistent;
  • Arctic (AA, AC & AP)—perfect, high-lift 11s in silver, ash or pearl for icy Nordic blondes full of cool sophistication and glamour;
  • Beige (B)—perfect for creating that classic blonde look or for when you need precise control of warmth or a soft grey coverage;
  • Autunno (RD)—rich reds with complex golden undertones across levels 4–8 for a wide-ranging palette of copper hues like a ripe Umbrian autumn day;
  • Irisee (P, RU & V)—rich shades of violet, plum and ruby, ideal for creating fashion colours or when you want to add richness or reflects to your own mix;
  • Mogani (M)—perfectly blended mahogany shades giving excellent coverage and beautiful reflects;
  • Rossi Fiammanti (RF & RR)—bold intensity to add warmth and a fiery glow to your own mixes or use alone as a guaranteed, stand-out, look-at-me red;
  • Tiziani (T)—designed to capture the colour palette of Italy's famous Renaissance painter Titian by weaving gold and fiery copper to deliver true-to-nature golden-red tones;
  • Neri Magici (B, C & V)—magical blacks with reflects of midnight blue, blue black or darkest violet;
  • Ramati (R)—fiery copper red shades, ideal for adding controlled copper tones to warmer mixes or putting a bit of rich, yet subtle, red into a grey coverage formula;
  • Tutti Frutti (FA & FM)—zesty shades of orange including tangerine and apricot for beautiful golden tones;
  • Classici (BD)—rightly called classic, offering the ever popular beige blonde shades at levels 7 and 8;
  • Florentia (MB, MP & MR)—echoes of Florence itself, mixing rich mahogany with red tones of copper, plum and burgundy;
  • Pearl Blonde (PC, PD & V)—illuminating, colour-cancelling blondes, made with an innovative violet and pink chromatic base which neutralises yellow tones;
  • Smoky (K)—designed to deliver edgy, translucent blondes with golden tones cancelled out, giving cool results;
  • Matt (I)—designed to counterbalance warm red tones for cool results, perfect for creating matt effects on blonde or brunette hair;
  • Accentuatori (AB, AG, AR & N)—accent tones to adjust colour intensity in a mix or for colour correction. Neutral can be used on its own to add gloss and shine to porous or dull hair.

To get the full benefit of ACP Complex, Colorly 2020 is best mixed with Oxily 2020 peroxide in the appropriate strength. Development time is simply the volume of developer + 10 (e.g. 40 vol processes in 50 mins).

Colorly 2020 comes in 60-ml tubes.

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