DIA Color, Light & Richesse

DIA Light and DIA Richesse are L'Oréal's tone-on-tone, semi-permanent, ammonia-free ranges designed to replace Hi.Richesse and Richesse de Diacolor. Between them they offer multi-dimensional colour with incredible versatility on natural or coloured & sensitised hair.

DIA Light is your go-to for colour and shine on coloured and sensitised hair. It's an acid gel cream that won't lighten or sensitise, and leaves hair with fantastic shine and superb condition.

DIA Richesse is designed for natural hair and offers rich, deep reflects and incredible softness. It will give white hair coverage of up to 70% on base shades.

Development time is just 20 mins and colour will last for up to 4 weeks, so these ranges are perfect for clients wanting a regular colour change, or just getting started with colour.


L'Oréal Professionnel DIA Light

L'Oréal Professionnel DIA Light

Acid, tone-on-tone, semi-permanent colour delivering natural colour refreshes on coloured hair for an instant lift and intense shine and condition.

Each shade comes in a 50-ml tube.

from

£9.99

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L'Oréal Professionnel DIA Richesse

L'Oréal Professionnel DIA Richesse

Ammonia-free, semi-permanent, tone-on-tone colour, designed for natural hair and offering rich, deep reflects and incredible softness.

Each shade comes in a 50-ml tube.

from

£9.99

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L'Oréal Professionnel DIACTIVATEUR

L'Oréal Professionnel DIACTIVATEUR

Cream developer in 3 peroxide strengths (6, 9 or 15 vol) specifically designed to work with L'Oréal's next-generation tone-on-tone hair colour ranges: DIA Light and DIA Richesse.

Comes in a 1-litre bottle.

£9.85

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L'Oréal Professionnel Dia Light Booster

L'Oréal Professionnel Dia Light Booster

6 shades of colour boosters that are intermixable with other Dia Light shades to give an infinite range to your colour palette, for unique, personal results.

Comes in a 50-ml tube.

£9.99

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L'Oréal Professionnel DIA Color

L'Oréal Professionnel DIA Color

A revolutionary alkaline demi-permanent gloss colour that’s free of ammonia. This range boasts 100% true-to-tone natural reflects, crafted with up to 91% ingredients of natural origin. With the ability to cover up to 70% of grey hair, it delivers triple the shine and boosts hair vibrancy.

Each shade comes in a 60-ml tube.

£10.49

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L'Oréal Professionnel Dia Light Acidic Gloss Clear

L'Oréal Professionnel Dia Light Acidic Gloss Clear

Designed to deliver improved colour results and make Dia Light colours more fluid for better take through on the hair.

Comes in a 250-ml tube.

£36.14

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