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DIA Richesse
Cream tone-on-tone colour for natural hair.
DIA Richesse is L'Oréal's next generation tone-on-tone colour, designed for natural hair and offering rich, deep reflects and incredible softness. Along with its sister range DIA Light, it replaces the old Richesse de Diacolor and Hi.Richesse ranges.
In the range, you'll find 59 shades spread across 7 colour families: Ash, Cool Blondes, Clear Browns, Naturals, Reds & Coppers, Warm Blondes and Warm Browns. We especially like the Clear shade (in the Naturals family) which is perfect for giving a transparent gloss to an existing hair colour.
DIA Richesse is ammonia-free and will give white hair coverage of up to 70% on base shades. It will lighten up to 1.5 levels and also darken up to 4 levels with variable intensity and a colour that fades away discreetly over time.
On top of all that, it develops in just 20 minutes using the specially optimised DIACTIVATEUR (available in 3 strengths). All of which makes it perfect for clients who are new to colouring or those looking for a gentle refresh of their existing colour.
L'Oreal Professionnel DIARICHESSE - Hi Visibility
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3 shades made with HI-Chroma pigments for ultra-visible, shiny colour even on dark hair. Gradual fade and no root effect. Each shade comes in a 50-ml tube. |
£8.00
L'Oreal Professionnel DIARICHESSE - Milkshakes
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7 shades of creamy milkshakes offering multi-dimensional colour and tremendous shine with a development time of just 20 minutes. Each shade comes in a 50-ml tube. |
£8.00
L'Oreal Professionnel DIARICHESSE - Mochas
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Range of 4 mocha shades for gorgeous coffee and chocolate tones with up to 70% white coverage and a gradual, natural fade. Each shade comes in a 50-ml tube. |
£8.00
L'Oreal Professionnel DIARICHESSE - Reds / Coppers
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7 shades of red and copper that are perfect for intensifying natural colour and filling hair with beautiful shine. Each shade comes in a 50-ml tube. |
£8.00
L'Oreal Professionnel DIARICHESSE - Warm Browns
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Rich browns and chestnuts filled with gorgeous shine in 8 shades with up to 70% white coverage and a gradual, natural fade. Each shade comes in a 50-ml tube. |
£8.00
L'Oreal Professionnel DIARICHESSE - Cool Browns
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Choose from 8 shades of cool browns with endless cocktailing possibilities for when you want to get really creative with colour. Each shade comes in a 50-ml tube. |
£8.00
L'Oreal Professionnel DIARICHESSE - Warm Blondes
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8 mouth-watering blonde shades that fill hair with honeyed gold and wonderful shine while leaving it exceptionally soft. Each shade comes in a 50-ml tube. |
£8.00
L'Oreal Professionnel DIARICHESSE - Cool Blondes
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5 shades of delicious blondes like Toffee Cream or Natural Honey that fill hair with rich reflects and blazing shine. Each shade comes in a 50-ml tube. |
£8.00
L'Oreal Professionnel DIARICHESSE - Ash
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3 shades of ash tones offering multi-dimensional colour and tremendous shine with a development time of just 20 minutes. Each shade comes in a 50-ml tube. |
£8.00
L'Oreal Professionnel DIARICHESSE - Naturals
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These 9 shades include 8 base shades and the wonderful Clear shade that deepens reflects and adds gloss to any DIARICHESSE colour service. Each shade comes in a 50-ml tube. |
from
£7.45
L'Oreal Professionnel DIACTIVATEUR
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Cream developer in 3 peroxide strengths (6, 9 or 15 vol) specifically designed to work with L'Oréal's next-generation tone-on-tone hair colour ranges: DIARICHESSE and DIALIGHT. Comes in a 1-litre bottle. |
£8.75
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