| Achieve dazzling blondes with these 5 shades of Go Blonde and 2 colours of Go Blonde Tone Shots to mix up a myriad of blonde variation. Each shade comes in a 60-ml tube. |
| 7 shades of high-lifting blonde that'll lighten and tone in a single application, lifting natural hair up to 4–5 levels. Now with Hair-Bond Technology to significantly reduce hair damage. Each shade comes in a 60-ml tube. |
| 7 shades of intermixable pastel tones for bleached, lightened or naturally blonde hair. Now with Hair-Bond Technology to significantly reduce hair damage. Each shade comes in a 60-ml tube. |
| Give clients a highlighting service in half the time with L'Oréal's revolutionary system giving up to 6 levels of lift in just 30 seconds. |
| Flexible oil product (that becomes a gel) that can be used for subtle, sun-kissed effects or as a lightening shampoo, providing up to 2 levels of lift. Comes in a 1000-ml bottle. |
| Ammonia-free, 2-part system for creating beautiful highlight effects. Lifts up to 5 levels. Comes in 50-ml tubes (Part 1) and 25-gram sachets (Part 2). |
| 9 shades of L'Oréal's reformulated high lift blonding which replaces Majiblond Ultra. Up to 4.5 levels of lift and results that last up to 9 weeks. Each shade comes in a 50 ml tube. |
| Box of 24 of the booster sachets that let you control the level and speed of lift when using Proclere Blue Frosting Gel Lotion. |
| Oil-based hair lightener that lightens even dark hair to palest blonde. Safe for use on scalp & comfortable for clients. Comes in 50-ml bottles either singly or in boxes of 6. |
| Oil-infused gel lightener treatment with silverising toner that's designed to give high lift, true blonde results while keeping hair in excellent condition. Contains 1 x 50-ml bottle of Freeze Ice Lites Gel Lightener and 2 x 26g Freeze Ice Lites Accelerator. |
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