Inoa & Inoa Suprême

Now updated to ODS²: all the Inoa innovation, but simpler and more flexible than the original.

Inoa (standing for Innovation NO Ammonia) is quite simply a revolution in hair colouring. L'Oréal have managed to banish ammonia completely yet produce a permanent hair dye range with exact and predictable colours and up to 100% coverage of white hair. It works like this:

Instead of ammonia breaking open the cuticle to let the colour in, Inoa uses an innovative oil-based delivery system. The colour molecules in Inoa literally hate oil, but love water. That means that as soon as you apply Inoa to hair, they force themselves inside the hair to get to the water that's there and away from the oil.

The absence of ammonia means no unpleasant odours, better scalp comfort for your clients and great hair condition after treatment. In standard Inoa, there are over 100 shades spread across 9 colour families featuring both naturals and reflects. Inoa Suprême meanwhile has 20 shades of non-lifting colour optimised to cover 70–100% white hair.

The new ODS² Inoa system has got rid of all the hassle of the original 3-part system and now Inoa and Inoa Suprême come in single tubes in a simple colour-+-developer system like other colour ranges. Development time is 30–35 minutes.

N.B. The new Inoa and Inoa Suprême ODS² colours and oxydant are not compatible with original Inoa or Inoa Suprême and the two systems must not be mixed.


L'Oreal Professionnel Inoa Supreme ODS2

L'Oreal Professionnel Inoa Supreme ODS2

15 shades of ammonia-free and odourless anti-ageing permanent hair colour, with improved, easy-to-use technology, that gives up to 100% white hair coverage.

Formulated to boost hair volume for a thicker, more youthful look and feel.

Comes in a 60-gram tube.

£7.95

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L'Oreal Professionnel Inoa Brown Resist

L'Oreal Professionnel Inoa Brown Resist

8 shades with high-resistance, large colour molecules which grip the hair fibre for longer lasting rich brunettes—up to 8½ weeks.

Each shade comes in a 60-gram tube.

£7.95

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L'Oreal Professionnel Inoa Blonde Resist

L'Oreal Professionnel Inoa Blonde Resist

6 shades featuring high-resistance technology the keeps the brass out of your cool blondes for up to 8.5 washes.

Each shade comes in a 60-gram tube.

from

£7.85

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L'Oreal Professionnel Inoa Gold Fundamentals

L'Oreal Professionnel Inoa Gold Fundamentals

Designed for 100% coverage on 70–100% white hair, the 5 shades of the Inoa Gold Fundamentals deliver true reflects of warm fashion shades.

Each shade comes in a 60-gram tube.

£7.95

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L'Oreal Professionnel Inoa Mix Tones Bleu (Blue)

L'Oreal Professionnel Inoa Mix Tones Bleu (Blue)

Blue mix tone for bespoke shades and colour correction in L'Oréal's ammonia-free permanent hair dye range.

Comes in a 60-gram tube.

£7.95

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L'Oreal Professionnel Inoa - Mocha

L'Oreal Professionnel Inoa - Mocha

9 shades of gorgeous coffee and chocolate tones with up to 100% white hair for a rich new twist on the classic brunette.

Comes in a 60-gram tube.

£7.95

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L'Oreal Professionnel Inoa - Carmilane

L'Oreal Professionnel Inoa - Carmilane

5 shades of high intensity reds formulated with L'Oréal's innovative Carmilane™ carmin red colourant.

Each shade comes in a 60-gram tube.

£7.95

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L'Oreal Professionnel Inoa ODS Oxydant Riche

L'Oreal Professionnel Inoa ODS Oxydant Riche

Cream peroxide especially optimised for Inoa and containing conditioners including L'Oréal's wonderful Ionène G.

Comes in 1-litre bottles (enough for 16 applications) and available in 3 strengths: 10 vol (3%), 20 vol (6%) or 30 vol (9%).

£8.45

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L'Oreal Professionnel Inoa - Gold

L'Oreal Professionnel Inoa - Gold

Ranging from Golden Brown to Very Light Deep Golden Blonde, the 7 shades of the Inoa Gold colour family deliver vibrant warmth and luminous beauty to hair.

Each shade comes in a 60-gram tube.

from

£7.85

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L'Oreal Professionnel Inoa - Copper

L'Oreal Professionnel Inoa - Copper

9 shades of wonderfully vibrant, luminous coppers that cover beautifully without ammonia.

Each shade comes in a 60-gram tube.

from

£7.85

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L'Oreal Professionnel Inoa - Red/Mahogany

L'Oreal Professionnel Inoa - Red/Mahogany

7 shades of vibrant, fiery reds and mahoganies with superb white-hair coverage and no unpleasant ammonia.

Each shade comes in a 60-gram tube.

from

£7.85

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L'Oreal Professionnel Inoa - Warm Brown/Warm Beige

L'Oreal Professionnel Inoa - Warm Brown/Warm Beige

Warm tones of toffee, amber and ripened corn come to vibrant life in these 16 shades of ammonia-free colour.

Each shade comes in a 60-gram tube.

from

£7.85

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L'Oreal Professionnel Inoa - Cool Brown/Cool Beige

L'Oreal Professionnel Inoa - Cool Brown/Cool Beige

13 shades of beautiful cinnamon, biscuit and nut tones with up to 100% coverage of white hair.

Each shade comes in a 60-gram tube.

£7.95

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L'Oreal Professionnel Inoa - Burgundy/Iridescent

L'Oreal Professionnel Inoa - Burgundy/Iridescent

Beautiful, deep lustrous hair colour from the 9 shades in the Inoa Burgundy/Iridescent colour family.

Each shade comes in a 60-gram tube.

from

£7.85

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L'Oreal Professionnel Inoa - Ash

L'Oreal Professionnel Inoa - Ash

12 shades of cool ash tones with true neutralisation ranging from Intense Darkest Ash Brown to Lightest Ash Blonde.

Each shade comes in a 60-gram tube.

from

£7.85

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L'Oreal Professionnel Inoa Cool Naturals

L'Oreal Professionnel Inoa Cool Naturals

Ammonia-free permanent hair dye in 2 shades that covers up to 100% white hair.

Comes in a 60-gram tube.

from

£7.85

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L'Oreal Professionnel Inoa - Natural Basic

L'Oreal Professionnel Inoa - Natural Basic

17 shades of basic natural colours (including deep cover shades) that ensure the Inoa system can cover up to 100% white hair.

Each shade comes in a 60-gram tube.

£7.95

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L'Oreal Professionnel Inoa Post Shampoo

L'Oreal Professionnel Inoa Post Shampoo

Specially designed shampoo for rinsing away the chemicals after an Inoa colour treatment.

Comes in a 1500-ml backwash-friendly bottle.

£14.80

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