Brunettes live longer with Inoa.

Inoa Brown Resist features 8 shades of long-lasting rich browns. The Inoa formula uses L'Oréal's new high-resist technology which creates larger multi-dimensional colour molecules that grip the hair fibre for longer. The result is durable brunettes that'll last for up to 8½ weeks.

Being Inoa, of course it delivers even colour results that your clients will love. More than that though, Inoa's ammonia-free formula and caring ingredients mean no bad smell or burning-scalp sensation and hair that is beautifully conditioned.

Performance is great too with Inoa's ability to lighten up to 3 levels and cover up to 70% white hair. It's also easy to match Inoa to Majirel colours as their numbering systems are identical.

Each Brown Resist shade comes in a 60-gram tube. Mix 1:1 with the appropriate strength of Inoa Oxydant. Development time is around 35 minutes.