With 14 shades, the Cool Brown/Cool Beige colour family is the largest in the Inoa range. The colours range from Ash Mahogany Brown through Beige Blonde to Lightest Beige Blonde with beautiful tones of cinnamon, biscuit and nut.
Inoa colours are exact and predictable with up to 100% coverage of white hair. The shades use an identical numbering system to Majirel, so if you're used to L'Oréal, it's easy to work out what shade you need.
The best thing about Inoa though is its ammonia-free formula that means there's no bad smell in your salon and your clients don't have to put up with a burning scalp. It also means that the hair is left in superb condition after colouring.
Each shade comes in a 60-gram tube which you mix 1:1 with the appropriate Inoa Oxydant.
11 Inoa/Inoa Supreme tubes for the price of 10
Buy any 11 tubes of L'Oréal Inoa or Inoa Supreme and pay for only 10, taking the average price per tube down to an amazingly low £7.14!!
Hint: Save yourself time by picking how many of each item you need, then scrolling to the bottom to add all your choices to your basket at once.
Cream peroxide especially optimised for Inoa and containing conditioners including L'Oréal's wonderful Ionène G.
Comes in 1-litre bottles (enough for 16 applications) and available in 3 strengths: 10 vol (3%), 20 vol (6%) or 30 vol (9%).
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