The 17 shades of the Inoa Natural Basic colour family include both normal and deep cover shades and encompass the full range of base shades from Black through to Lightest Blonde and Clear and are at the heart of the Inoa system. They not only deliver great colour on their own, but they're also the shades you need to achieve coverage of 100% white hair.

For anything up to 70% white hair, you can use a tube of your chosen Inoa shade from any colour family. But for 70–100% white hair you need to use ½ a tube of your chosen shade together with ½ a tube of a Natural Basic shade on the same level (apart from the reds which will cover up to 100% white hair on their own). If you're used to L'Oréal hair colour, then the shade numbering system is easy to understand as it's identical to Majirel.

Of course, like the rest of the Inoa range, none of the shades contain ammonia, so there's no bad smell during application and your clients' hair is left in beautiful condition after treatment.

Each shade comes in a 60-gram tube which you mix 1:1 with the appropriate Inoa Oxydant.