Digital and ionic tech combine in an ultra-light, next-generation dryer.

The Gamma+ XCell hair dryer features a long-lasting digital motor that runs at 110,000 rpm, generating extreme air pressure. Its lightweight, weighing in at just 290 grams, and is half the size of a classic hair dryer.

It has great green credentials thanks to a digital motor whose software delivers professional performance from a low energy consumption of just 1400-1600 watts. That power is controlled via a an LED interface that clearly indicates which of the 12 combinations of heat and speed you've selected, with a button lock to fix the setting.

Energy efficiency is further enhanced by its superb 360° 3D suction which ensures higher airflow and improved air filtration. It will even clean itself, by reversing the air flow for an effortless deep filter clean.

The Gamma+ XCell is ergonomically-designed for ease and comfort of use and gorgeous to look at (it's designed, assembled and tested in Italy). It also features acoustic noise optimisation, so it makes less noise at a more pleasant sound frequency compared to hair dryers in the same category.

There's also advanced ion technology to eliminate static and guarantee shiny, moisturized, smooth hair, and your XCell comes supplied with 4 different nozzles and a diffuser for use with different hair types and styles. The elongated cable ensures you won't get in a tangle in the salon.