KIPA Play Up Texture Cream allows you to "play up" your styles thanks to its light hold and soft texture. It's a grooming cream that's specifically designed for long hair.

It boasts a non-sticky formula that's water-based and washes out in a flash, adding volume and shine without adding heaviness.

KIPA is proudly British and has everything you need to deliver a signature style. The company's mantra is "transform, don't conform" and they have spent over a decade curating custom-formulated products alongside top stylists and technologists to deliver just that.

Comes in a 100-ml pot.