EIMI is the new range of styling products from Wella Professionals which replaces the old Wella Professionals Style. The EIMI philosophy is all about indviduality: containing products to get creative with unique, inspiring styles.
The range contains a lot of Wella's old favourites like Pearl Styler and Sculpt Force (Flubber) as well as new products like dry shampoo Dry Me or BB lotion Perfect Me. It's organised into 5 collections:
Create strong, defined or dishevelled styles with a moulding gum that adds shine and UV protection, with a hold factor of 2.
Comes in a 150-ml tub.
Shine spray designed to enhance the natural lustre of finished styles with a gently shimmering shine.
Comes in a 40-ml bottle and has a hold level of 1.
Finishing spray with a firm hold for a flawless finish and controlled fixation.
Comes in a 500-ml can and has a hold level of 3.
Rich, flexible volumising spray that adds a gorgeous, touchable texture thanks to the sugar infusion in Wella's formula.
Comes in a 150-ml bottle and has a hold level of 3.
Finishing hairspray with ultra hold to keep sculptured hair styles firmly in place.
Comes in a 500-ml can and has a hold level of 4.
Setting lotion that brings this hair styling classic into the 21st century.
Comes in an 18-ml capsule and has a hold level of 3. Available singly or in great-value boxes of 12.
Matt defining clay made with beeswax and minerals that lets you keep remoulding your style whenever you want.
Available in a 75-ml pot and has a hold level of 2.
Protects hair from heat when styling with straighteners, tongs, wands or blow dryers.
Comes in a 150-ml bottle and has a hold level of 2.
Style primer that prepares hair for styling and instantly improves how hair responds to styling techniques.
Comes in a 50-ml can and has a hold level of 1.
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