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It&ly (Itely) Colorly 2020

It&ly (Itely) Colorly 2020

Italian vibrancy and a caring formula.

Whether it's the soft reds of Tuscany, the white marble of ancient Rome or the azure blue seas of the Amalfi coast, Italy is synonymous with vibrant colour. In Colorly 2020, It&ly Hairfashion have a permanent hair colour range that draws on all that Italian colour know-how and mixes it with exceptional hair care.

The key is It&ly's ACP Complex which combines protective and hydrating ingredients like hydrolysed silk and chamomile extract to prevent UV fade and leave the hair in great condition. The result is intense, shiny colour that lasts with total coverage of grey hair at all levels.

The Colorly 2020 range contains 92 intermixable shades divided across 20 series (or colour groups) with support products like Oxily 2020 peroxide and Equalizer 2020 balancing fluid also available.


  • It&ly Easily Blond 2020 Bleaching Powder

    It&ly Easily Blond 2020 Bleaching Powder

    Advanced bleach with micro-granular technology to reduce dust and sunflower seed extract to care for hair.

    Comes in a 30-gram sachet.

    £1.98 (€2.20)
  • It&ly Oxily 2020 Oxidising Emulsion

    It&ly Oxily 2020 Oxidising Emulsion

    Cream peroxide designed for It&ly Colorly 2020 with a balanced pH and ACP (active colour protection) Complex for intense luminosity and shine.

    Comes in 4 strengths in 1-litre bottles.

    £7.95 (€8.82)

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A very good comb, I like to work with it
Nov 19, 2018