It&ly Hairfashion

Bond-preserving clay lightener that's perfect for freehand techniques like balayage, and offers up to 6 levels of lift.

Available in a 400-gram bag.

Ammonia-free lightener offering 6–7 levels of lift with a bond-preserving formula that keeps hair in great condition.

Available in a 500-gram bag.

Bond-preserving powerful lightener able to lift hair colour up to 9 levels while protecting its condition and health.

Available in a 500-gram bag.

Advanced bleach with micro-granular technology to reduce dust and sunflower seed extract to care for hair.

Comes in a 30-gram sachet.