Joewell is a brand of hair scissors from the Japanese company Tokosha. Founded by Toyosaku Inoue in 1917, Tokosha started out manufacturing surgical instruments and only began making hairdressing scissors in 1921. Since that year was also the year of the rooster in Japan, Tokosha took an image of a rooster, or "Niwatori", as the trademark for its range of what were then called "barber scissors".
During the 50s and 60s, Tokosha developed a range of scissors for the demanding Japanese barber market that included the AAA-30 which became the best-selling pair of hairdressing scissors ever in Japan. Exports of this model led to the eventual formation of the Joewell brand in 1977 to market Tokosha's scissors to the European and American hair and beauty industry.
In the early days, Joewell scissors became popular with teachers at the Vidal Sassoon School for their high quality that enabled the creation of precise hair styles. From there Joewell grew until today it is one of the top brands of Japanese scissors.
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