With white hair coverage of up to 70% the 5 shades of L'Oréal Luocolor's Brown colour family are ideal for producing a fashionable, natural-looking colour result as an alternative to traditional coverage.

Featuring Nutrishine technology to keep hair nourished and protected and grape seed oil for radiance, Luocolor contains photo-reflective colour molecules that give it its distinctive fresh colour and shine.

Use a 1:1.5 mixing ratio of Luocolor with Luocolor Releaser for best effect. It is able to lighten 2½–3 levels and develops in just 20 minutes delivering multi-dimensional, translucent effects that enhance the hair's natural highlights.

Each shade comes in a 50-ml tube.