17 shades of scrumptious chocolate in the revamped IGORA ROYAL range that features re-engineered colour pigment matrices and high definition technology to achieve intense, long-lasting results that are "true to tuft". Tested against old IGORA, the new formula gives up to 50% longer colour retention and 25% higher reflex vibrancy.

The Chocolates are a rebrand of the old IGORA Auburns and contain 3 chocolates (-6), 3 chocolate matts (-63), 7 chocolate golds (-65) and 4 chocolate reds (-68). They'll cover up to 70% white hair and can all be mixed with one another to create bespoke colours.

For best results, mix IGORA ROYAL 1:1 with IGORA ROYAL Oil Developer whose lipid carrier system helps to increase the concentration of pigment for more effective colouring and seals hair to leave it in great condition. Development time is 30–45 minutes.

Each shade comes in a 60-ml tube.