Schwarzkopf's 12 vibrant reds are wonderful examples of how updated IGORA ROYAL delivers more intense colours with up to 50% better colour retention than old IGORA. Each shade makes use of re-engineered colour pigment matrices for truly stunning colour with perfect equalisation, even on porous hair.

For the relaunch of IGORA ROYAL, Schwarzkopf have consolidated the old Copper, Red and Violet familes into a single Reds family which contains 2 coppers (-7), 3 copper extras (-77), 3 red extras (-88), a violet red (-98) and 3 violet extras (-99). All the shades are intermixable and will cover up to 70% white hair.

Development time is between 30 and 45 minutes and IGORA ROYAL is optimised for mixing 1:1 with IGORA ROYAL Oil Developer. The low water content of this developer means reduced colour dilution and therefore more pigment getting to the hair to maximise colour results.

Each shade comes in a 60-ml tube.