Arrow-straight hair to die for.

Got curls but yearn for smooth and sleek? Wella EIMI Flowing Form is a smoothing balm that's perfect for taming wild and unruly hair, straightening it from root to tip.

Its hold level of 2 means that its smooth styles have flexible control and a natural movement. Meanwhile, its lightweight formula also reduces frizz and increases styling flexibility.

To apply, you simply take 2–5 pumps, work it into damp hair (concentrating on the mid-lengths and ends) and then blow dry. For an extra-smooth look, use your hair straighteners after drying. The straight look will last until the next shampoo.

Flowing Form is part of the EIMI range from Wella Professionals.

Hold level: 2

Comes in a 100-ml bottle.