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Wella EIMI Flowing Form Smoothing Balm

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Wella EIMI Flowing Form Smoothing BalmWella EIMI Flowing Form Smoothing Balm
Wella EIMI Flowing Form Smoothing Balm


Arrow-straight hair to die for.

Got curls but yearn for smooth and sleek? Wella EIMI Flowing Form is a smoothing balm that's perfect for taming wild and unruly hair, straightening it from root to tip.

Its hold level of 2 means that its smooth styles have flexible control and a natural movement. Meanwhile, its lightweight formula also reduces frizz and increases styling flexibility.

To apply, you simply take 2–5 pumps, work it into damp hair (concentrating on the mid-lengths and ends) and then blow dry. For an extra-smooth look, use your hair straighteners after drying. The straight look will last until the next shampoo.

Flowing Form is part of the EIMI range from Wella Professionals.

Hold level: 2

Comes in a 100-ml bottle.

£6.65 (7.38)
£7.98 (inc. VAT) Why no VAT?
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I ordered the G2 brush, when i first opened the box, i thought it felt a bit odd, it felt almost cheap and childlike, it's practically weightless, but having used it on people. My opinion dramatically changed! The G2 is a perfect size of getting a brushed out beach wave on long hair and can even create curls if pinned up and only finger combed out. I WILL be getting the entire set! Did I mention it halved my blowdrying time! I contacted YS park directly as I heard of bristle melting, insure the hair is rough dried 80% of the way, and use the drier on high speed MEDIUM HEAD only! Seriously, it works!
Fabian Bine
Aug 31, 2017