Create strong, defined or dishevelled styles with a moulding gum that adds shine and UV protection.

Wella EIMI Shape Shift is an elastic moulding gum designed to sculpt hair into adventurous shapes with ease. It also adds a glossy finish.

Work a generous amount between your fingers, then work through hair to sculpt the desired shape, with a hold level of 2.

Comes in a 150-ml tub.