Low-allergy formula for beautifully vibrant Wella colour.
Wella scientists worked for 20 years to come up with the breakthrough technology behind Wella Koleston Perfect Innosense. They literally reshaped the traditional hair dye molecule to make it less likely to cause an allergic reaction but without losing any of the colour vibrancy and coverage that clients demand.
The result they named ME+ and it's that which is at the heart of the Innosense formula. It's so effective at reducing the risk of allergy that it's made Koleston Perfect Innosense the first permanent hair colour with 100% grey coverage and up to 3 levels of lift to be awarded the ECARF (European Centre for Allergy Research Foundation) Seal.
The range covers 27 of the most popular Koleston Perfect colours taking in shades from the Pure Naturals, Rich Naturals, Deep Browns and Vibrant Reds colour families, along with 3 Special Mix shades to allow for the creation of bespoke mix shades. One of these is an 0/0 clear tone that lets you personalise the intensity of any other shade.
Innosense has a pleasant summer blossom fragrance and is as easy and simple to use as normal Koleston Perfect, using the same numbering system and development times and being intermixable with Welloxon Perfect. It's also Climazon friendly.
Each shade is available in a 60 ml tube.
11 tubes for the price of 10 on Koleston or Color Touch
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Salon-exclusive, lightweight treatment that protects and enhances all semi-, oxy semi- and permanent hair colour results.
Comes in a 1-litre bottle.
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