Perfectly silky sleekness with incredible vitality.
Wella Straighten It is Wella's new generation of permanent straightening treatment that replaces Wella Wellastrate. It's ideal for clients with naturally wavy or bouncy hair who want to go sleek and straight but keep their hair silky soft.
Straighten It uses Wella's innovative Flexi-Protect technology, featuring cationic polymers that target damaged areas of the hair to repair and protect it. The result is manageable hair with styling flexibility and incredible liveliness.
Wella Straighten It comes in 2 strengths: Mild for coloured or sensitive hair and Intense for normal or resistant hair. Each strength comes in a 200-ml tube.
You'll also need a bottle of Wella Straighten It Neutraliser that's sold separately in 1-litre bottles.
Cares for hair prior to perming and straightening, supporting even wave formation from roots to ends with beautifully smooth results.
Comes in a box of 12 x 18-ml phials.
Step 2 in Wella's new generation of permanent straightening treatment, that replaces Wella Wellastrate.
Comes in a 1-litre bottle and is suitable for use with either strength of Wella Straighten It.
Rich moisturising cream with silk extract to calm frizz and soften even unruly hair.
Comes in a 150-ml tube.
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