Get a grip on style definition with Wella EIMI Grip Cream.

This soft-texture cream is made with carnauba wax produced in Brazil (where they know a thing or two about wax) to give strong but flexible support. It's ideal for creating and manipulating show-stopping styles in long or short hair, giving them the definition that they need to really make a statement.

Apply to dry hair with your hands and then simply shape your style.

Hold level: 3

Comes in 75-ml pots.