Rugged texture with strong hold for edgy style definition.
For moulded styles that need strong definition, Wella EIMI Rugged Texture will give you the hold that you need. It's a matt moulding paste with a hold level of 3 that'll add rugged texture to your hair without making it shine.
Apply Rugged Texture by rubbing it into dry hair with your palms and then shaping and texturising until you achieve your desired look.
Rugged Texture is part of Wella Professionals' EIMI range and replaces the old Wella Professionals Style Rugged Fix.
Comes in a 75-ml tube.
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