Purifies and helps hair feel denser.

L'Oréal Professionnel Serie Expert Serioxyl Advanced Purifier & Bodifier Shampoo is formulated with magnesium to purify hair, helping to wash away build-up. It leaves hair looking radiant and more dense, with a feeling of renewed density too.

For best results follow up with Serioxyl Advanced Density Activator Serum.

Comes in a handy 300-ml bottle or a salon-friendly 1500-ml (1.5-litre) bottle.

N.B. Pump for backwash size (1500 ml) is sold separately.