It&ly Aquar&ly (Aquarely)
Easy-to-use, low ammonia, vibrant Italian colour.
Aquar&ly (Aquarely) is so simple to use that It&ly named it for the Italian word for water colour (Acquerello): the simplest painting technique which allows artists free creative expression with minimal complexity.
It's formulated with intense micro-pigments which penetrate deep into the hair, but only require a partial opening of the cuticle. This means that Aquar&ly needs less ammonia, so hair is less stressed and stays in better condition. Condition is further enhanced by hydrolysed wheat proteins and a coconut oil base which leaves coloured hair feeling soft and silky.
The range comprises over 100 shades of vibrant colour with accent and correction shades, all offering 100% grey coverage. They're divided into 22 stories:
For best results combine 50 ml of Aquar&ly with 75 ml of a good quality developer like Kobe Pro Cream Peroxide. Development time is 25 to 45 mins depending on the level of lift required.
It&ly Aquar&ly comes in 100-ml tubes.