It&ly Aquar&ly (Aquarely)

It&ly Aquar&ly (Aquarely)

It&ly Aquar&ly (Aquarely)

View product description

Get the deal!

12 It&ly Aquar&ly tubes for the price of 10

Buy any 12 It&ly Aquar&ly tubes for the price of 10, making the average price a pocket-pleasing £4.79 per tube!!

FREE Aquar&ly developer offer

Buy any 18 It&ly Aquar&ly tubes and we'll add an Aquar&ly developer for free.
20 vol (6%) added by default—you can change this in your basket.



ex. VAT
£6.90 inc. VAT
Why no VAT?
Code: CB002713

Get this by

Order within ::

(Choose DPD Saturday at checkout) Terms Apply

Where? How? Time Cost
All UK Royal Mail 48 2–3 days from £4.95
England, Wales, Lowland Scotland DPD Next 1 day from £5.95
Rest of UK Royal Mail 24 1–3 days from £5.95
Eire DPD Two Day 2–4 days from £11.99
Europe DPD Road 2–10 days from £16.25
ROW DPD Air Varies Varies

Prices exclude VAT. Free UK shipping over £50 ex. VAT. Dangerous goods & heavy items may incur a shipping surcharge. See Delivery information for more details.

Easy-to-use, low ammonia, vibrant Italian colour.

Aquar&ly (Aquarely) is so simple to use that It&ly named it for the Italian word for water colour (Acquerello): the simplest painting technique which allows artists free creative expression with minimal complexity

It's formulated with intense micro-pigments which penetrate deep into the hair, but only require a partial opening of the cuticle. This means that Aquar&ly needs less ammonia, so hair is less stressed and stays in better condition. Condition is further enhanced by hydrolysed wheat proteins and a coconut oil base which leaves coloured hair feeling soft and silky.

The range comprises Many of vibrant colour with accent and correction shades, all offering 100% grey coverage. They're divided into 22 stories:

  • Naturali (N & NI)—perfectly balanced natural tones with intense natural tones for when you need extra strength;
  • Ceneri (C)—natural ash tone to control unwanted warmth;
  • Neri Magici (1B, 1C & 1V)—pure blacks with deep blue or violet reflects;
  • Beige (B)—perfect for classic blondes without unwanted red or ash undertones;
  • Matt (I)—designed for cooler, naturally opaque tones with less vivid undertone reflects;
  • Smoky (K)—cool series with reduced ash for refined and natural shades;
  • Coloniali (CL)—warmer naturals for golden browns and warm blondes;
  • Caramello (CA)—blends of caramel gold and chocolate for nuanced brunettes;
  • Cioccolati (CH & CP)—rich chocolate browns with CP shades blended with chili pepper red;
  • Autunno (RD)—rich reds with complex autumn gold undertones;
  • Dorati (D)—brilliant golds for vibrant warmth or golden tonal balance when mixed with other shades;
  • Ramati (R)—fiery red tones with rich translucent depth and reflects;
  • Irisée (V, P & RU)—violet, plum and ruby tones, ideal for fashion colour;
  • Mogano (M)—mahogany tones for rich colour depth and excellent coverage;
  • Tiziani (T)—golden-red tones as used by the Renaissance Master Titian;
  • Tutti Frutti (FM & FA)—delicious tangerine and apricot tones;
  • Rossi Fiammanti (RF & RR)—bold, intense reds to add fiery reflects to a mix or create a brilliant signature red;
  • Rossi Intensi (RI)—darker reds designed to maintain intensity and reflects in darker formulations;
  • Artici (AP, AA & AC)—soft, rich, cool and pearlescent Nordic blondes;
  • Superschiarenti (SS)—exceptional high-lift blondes with outstanding tonal refinement;
  • Regolatori D'Intensita (N & WR)—clear base (N) for intensity reduction and a green base (WR) for anti-red refinement;
  • Accentutones (A)—primary colour base concentrates for colour correction or extra intensity.

For best results combine 50 ml of Aquar&ly with 75 ml of a good quality developer like Kobe Pro Cream Peroxide. Development time is 25 to 45 mins depending on the level of lift required.

It&ly Aquar&ly comes in 100-ml tubes.

You may also need...

Customers also bought

We use cookies to help us understand how people use our site and to ensure they get the best shopping experience. By continuing to use, you consent to our use of cookies.
More Information