Free your blondes.

It&ly Oh My Blonde! Clay Blonde is an ultra-compact bleach with the perfect consistency for freehand techniques, giving you beautiful balayage and blended blondes. It can lift up to 6 levels, and its clay formulation means it dries to create a barrier as you work, so no foils are needed.

As part of the Oh My Blonde! range, it has hair care built into it, with bond preserving &-plex which protects hair bonds so there's no need for a separate bond builder. The formula combines 7 precious oils and plant butters with maleic acid to look after hair bonds during lightening and leave hair silky, and glowing with health and shine.

Available in a 400-gram bag.