L'Oréal Professionnel iNOA
Ammonia-free hair colour with incredible coverage.
L'Oréal Professionnel iNOA is fast and easy to work with, whether that's mixing, applying, rinsing or extending to the lengths. It's repackaged for 2023 but all shades are intermixable with the old so there's no need to throw away your old tubes.
L'Oréal have consolidated the range too, so you'll find all the shades here (including Carmilane, Fundamental, Mocha and Blonde and Brown Resist) rather than split across many different colour families. If you're used to L'Oréal hair colour, then the shade numbering system is easy to understand as it's identical to Majirel.
None of the shades contain ammonia, so there's no bad smell during application, but some have extra tech for better colouring. A few notes to help you choose:
iNOA's oil-inside formula also means that your clients' hair is left with tremendous shine and in beautiful condition after treatment.
iNOA will cover up to 100% grey hair and can lighten up to 3 levels. It's mixed 1:1 with the appropriate Inoa Oxydant and develops in around 35 minutes.
Each shade comes in a 60-gram tube.