Banish the brass from your cool blondes.

Inoa Blonde Resist features new high-resistance technology that stabilises and preserves the cool reflects in blonde hair. The patented formula in these 2 shades means that cool blondes last longer—in tests, it kept the brass at bay for up to 8.5 washes.

Being Inoa, of course it delivers even colour results that your clients will love, giving them natural-looking, cool blondes with long-lasting depth and tone. More than that though, their hair will feel better conditioned and the absence of ammonia means no bad smell or burning sensation on their scalps for a more pleasant colouring experience all round.

Performance is great too with Inoa's ability to lighten up to 3 levels and cover up to 70% white hair. It's also easy to match Inoa to Majirel colours as their numbering systems are identical.

Each Blonde Resist shade comes in a 60-gram tube. Mix 1:1 with the appropriate strength of Inoa Oxydant. Development time is around 35 minutes.