Reformatted for better colouring and versatility.

Schwarzkopf have re-imagined demi-permanent hair colour, reformatting IGORA VIBRANCE with a liquid formula that can turn into either a gel or cream depending on the type of colouring you're doing. Colour results are luminous and vibrant with up to 70% white hair coverage and last for up to 25 shampoos.

There are 50 shades in the core range, including the dual-application collections of Muted Desert, Earthy Clay and Ashy Cedar, as well as 0-00 Clear which can be used as a standalone gloss service or mixed with other shades to create pastel tones. Each one features a moisture-protecting, alcohol-free formula, combining B vitamins for beautiful condition with AQUAXYL® which stabilises each hair's internal structure to protect against breakage and ensure even colouring.

The new liquid format mixes easily with VIBRANCE Activator lotion for a cream consistency that's perfect for easy, fast application. Or, for bottle applications or super-rapid services, mix it with VIBRANCE Activator Gel to create a gel consistency for perfect control. Development time is 5–20 minutes.

Comes in a 60-ml bottle.