Wella Koleston Perfect
Koleston Perfect was the world's first cream hair colourant when Wella invented it in 1950 and is still the first choice for permanent hair colour in tens of thousands of hair salons across the world. Now with a recently improved formula that gives you outstanding performance new formula Welloxon Perfect
Koleston Perfect ME+ completely replaces the old Koleston Perfect ranges but with the same mixing ratio, same development times and same colour results. Depending on shade, it offers up to 100% white hair coverage and up to 5 levels of lift.
Wella's ME+ Technology means that clients are up to 60x less likely to develop a new allergy to hair colour (but you should still always do an allergy alert test 48 hours before colouring). The ME+ molecule works slightly differently to the old formula, so you may notice a difference in the way the colour oxidises. This is perfectly normal and colour results will be as you would expect.
On top of this, Wella have developed a new fruity fragrance with the freshness of springtime. This helps to mask the smell of ammonia thus making the colouring experience more pleasant for you and your clients.
For those who love being noticed, the Vibrant Reds have 25 shades of striking glamour from burnished copper to intense violet.
Each shade comes in a 60 ml tube.