For platinum performance and platinum colour.

Platinium by L'Oréal Professionnel is a conditioning lightening paste that's capable of lightening hair by up to 7 levels.

It's formulated with nutri-cerides for strong, nourished cuticles and white beeswax for smooth, soft hair fibres. The result? Beautiful blondes with touchable softness.

L'Oréal Platinium comes in 2 types:

• Blond Studio Platinium Plus—a light blue paste for high-performance lightening (repackage of the old Plus Blue, the product is still the same);
• Ammonia-free Blond Studio Platinium—for easy-to-lighten hair and light natural bases (repackage of the old pink Platinium Sans Ammoniaque).

Each formulation comes in a 500-gram jar.