| 17 shades of ammonia-free and odourless anti-ageing permanent hair colour, with improved, easy-to-use technology, that gives up to 100% white hair coverage. Formulated to boost hair volume for a thicker, more youthful look and feel. Comes in a 60-gram tube. |
| 12 shades of cool ash tones with true neutralisation ranging from Intense Darkest Ash Brown to Lightest Ash Blonde. Each shade comes in a 60-gram tube. |
| Beautiful, deep lustrous hair colour from the 10 shades in the Inoa Burgundy/Iridescent colour family. Each shade comes in a 60-gram tube. |
| 5 shades of high intensity reds formulated with L'Oréal's innovative Carmilane™ carmin red colourant. Each shade comes in a 60-gram tube. |
| 13 shades of beautiful cinnamon, biscuit and nut tones with up to 100% coverage of white hair. Each shade comes in a 60-gram tube. |
| 10 shades of wonderfully vibrant, luminous coppers that cover beautifully without ammonia. Each shade comes in a 60-gram tube. |
| Ranging from Golden Brown to Very Light Deep Golden Blonde, the 7 shades of the Inoa Gold colour family deliver vibrant warmth and luminous beauty to hair. Each shade comes in a 60-gram tube. |
| 9 shades of gorgeous coffee and chocolate tones with up to 100% white hair for a rich new twist on the classic brunette. Comes in a 60-gram tube. |
| 17 shades of basic natural colours (including deep cover shades) that ensure the Inoa system can cover up to 100% white hair. Each shade comes in a 60-gram tube. |
| 7 shades of vibrant, fiery reds and mahoganies with superb white-hair coverage and no unpleasant ammonia. Each shade comes in a 60-gram tube. |
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