Reuzel

Born in the heart of Rotterdam’s underground barbering scene, Reuzel has grown from a rebellious passion project into one of the world’s most iconic grooming brands. Created by legendary barbers Leen and Bertus—masters of old‑school craft with a rock‑and‑roll edge—Reuzel blends heritage, performance, and unapologetic attitude in every tin and bottle.

What began with their now‑famous Red and Green pomades has evolved into a full line of high‑performance styling products, shampoos, conditioners, beard care, and grooming essentials. Every formula is crafted with the same obsessive attention to detail that shaped their early creations: strong holds, clean rinses, signature scents, and results trusted by barbers across the globe.

Reuzel’s roots run deep. The brand pays homage to the history of pomades, the craft of traditional barbering, and the culture that shaped it—while staying fiercely modern in performance. Whether you’re chasing a classic slick‑back, textured volume, or everyday grooming that simply works, Reuzel delivers professional‑grade results with unmistakable character.

At CoolBlades, we’re proud to bring this cult‑favourite brand to UK professionals and grooming enthusiasts. Explore the full Reuzel collection and experience barber‑built quality designed for every hair type, every style, and every story.