Perfectly silky sleekness with incredible vitality.
Wella Straight is the new name for Wella Straighten It—a new generation of permanent straightening treatment that replaces Wella Wellastrate. It's ideal for clients with naturally wavy or bouncy hair who want to go sleek and straight but keep their hair silky soft.
Straight uses Wella's innovative Flexi-Protect technology, featuring cationic polymers that target damaged areas of the hair to repair and protect it, creating manageable hair with styling flexibility and incredible liveliness. It's formulated specially to work with Wellaplex for superb hair condition.
Wella Straight comes in 3 strengths: Coloured (C) for coloured or sensitised hair, Highlighted (H) for highlighted or very sensitised hair and Normal (N) for normal or resistant hair. Each strength comes in a 200-ml tube.
You'll also need a bottle of Wella Straight Neutraliser that's sold separately in 1-litre bottles.
Reduced to clear! Last few remaining tubes of Intense (the old name for Normal) in old packaging. Save over 20%!
Cares for hair prior to perming and straightening, supporting even wave formation from roots to ends with beautifully smooth results.
Comes in a box of 12 x 18-ml phials.
New formulation of high-conditioning ingredients for Wella's shiniest, smoothest results ever.
Comes in a 1-litre bottle and is suitable for use with either strength of Wella Straighten It.
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