Perfectly silky sleekness with incredible vitality.

Wella Straight is the new name for Wella Straighten It—a new generation of permanent straightening treatment that replaces Wella Wellastrate. It's ideal for clients with naturally wavy or bouncy hair who want to go sleek and straight but keep their hair silky soft.

Straight uses Wella's innovative Flexi-Protect technology, featuring cationic polymers that target damaged areas of the hair to repair and protect it, creating manageable hair with styling flexibility and incredible liveliness. It's formulated specially to work with Wellaplex for superb hair condition.

Wella Straight comes in 3 strengths: Coloured (C) for coloured or sensitised hair, Highlighted (H) for highlighted or very sensitised hair and Normal (N) for normal or resistant hair. Each strength comes in a 200-ml tube.

You'll also need a bottle of Wella Straight Neutraliser that's sold separately in 1-litre bottles.