Permanent Hair Colour

4 shades of cool beige inspired by the chalky calmness of a desert landscape, with yellow-undertone counteraction and a powdery matt finish.

Each shade comes in a 60-ml tube.

4 shades of intense ash blondes with micro-connective technology for lasting, consistent colour that's 100% vegan.

Comes in a 100-ml tube.

9 ultra cool, shades with a mix of ash and beige tones offering great coverage of up to 50% white hair and superior fade resistance.

Each shade comes in a 50 ml tube.

4 shades of cool brown tones underlined with a subtle and minimalistic glow and a powdery matt finish.

Each shade comes in a 60-ml tube.

18 shades of translucent hair colour with boosted reflects and less base for up to 2x more light reflection and 4x more translucency and the ultimate neutralised finish with extreme luminosity.

Each shade comes in a 50 ml tube.

4 must-have shades of mocha and beige designed to match all bases for a soft, natural ombré look that's always in style.

Each shade comes in a 50 ml tube.

10 shades of pure intense colour for creating dramatic looks or for correcting other tones.

Each shade is available in a 60 ml tube.

9 shades giving up to 5 levels of safe lightening whether for highlights or the whole head.

Each shade is available in a 60 ml tube.

21 shades of beautiful chocolate brown covering the colour range from warm mahogany to coolly sophisticated brunette blonde.

Available in a 60 ml tube.

For those who love being noticed, the Vibrant Reds have 25 shades of striking glamour from burnished copper to intense violet.

Each shade comes in a 60 ml tube.

Natural looking hair with that bit of extra elegance.

36 shades in 60 ml tubes, featuring the champagne tone blondes which combine gold with blue.

33 shades that add lustre and shine to hair while giving a perfect natural look with up to 100% white hair coverage.

A wide spectrum of colours, each in a 60 ml tube, from beautiful light blondes to black.

6 midnight shades with a punky twist, sprung from the minds of the world's top session colourists to unleash your creativity. All shades can be mixed with Pastelfier too.

Each shade comes in a 60-ml tube.

5 shades of perfect pastel metallic tones to offer gloss, shine and bang-on-trend shades with a beautiful metallic finish.

Comes in a 100-ml tube.

6 subtle and inventive nudes, sprung from the minds of the world's top session colourists to unleash your creativity. All shades can be mixed with Pastelfier too.

Each shade comes in a 60-ml tube.

8 shades with high-resistance, large colour molecules which grip the hair fibre for longer lasting rich brunettes—up to 8½ weeks.

Each shade comes in a 60-gram tube.

6 shades featuring high-resistance technology the keeps the brass out of your cool blondes for up to 8.5 washes.

Each shade comes in a 60-gram tube.

Designed for 100% coverage on 70–100% white hair, the 5 shades of the Inoa Gold Fundamentals deliver true reflects of warm fashion shades.

Each shade comes in a 60-gram tube.

Blue mix tone for bespoke shades and colour correction in L'Oréal's ammonia-free permanent hair dye range.

Comes in a 60-gram tube.

Ingenious mixer for any IGORA ROYAL colour to reduce its intensity and let you mix up gorgeous pastel shades.

Comes in a 60-ml tube.

6 incredible reds, sprung from the minds of the world's top session colourists to unleash your creativity. All shades can be mixed with Pastelfier too.

Each shade comes in a 60-ml tube.

3 shades of gorgeous grey metallic tones featuring Osmo's micro-connective technology with chia oil and tamanu seed seed extract.

Comes in a 100-ml tube.

7 shades of bright fashion colours with superb contrast, even on dark bases, and designed for creating today's bang-on-trend coloured highlights.

Now improved with built-in Fibrebond technology to minimise hair breakage!

Each shade comes in a 60-ml tube.

2 high-shine shades to get the coveted metallic look, ranging including Pink Ash and Hi-Lilac.

Each shade comes in a 50 ml tube.