EIMI is the new range of styling products from Wella Professionals which replaces the old Wella Professionals Style. The EIMI philosophy is all about indviduality: containing products to get creative with unique, inspiring styles.
The range contains a lot of Wella's old favourites like Pearl Styler and Sculpt Force (Flubber) as well as new products like dry shampoo Dry Me or BB lotion Perfect Me. It's organised into 5 collections:
Light hold volumising mousse that gives natural movement and volume and is ideal for boosting fine or limp hair.
Comes in a 500-ml can and has a hold level of 2.
A natural mineral salt spray that protects hair and creates a 'beachy' texture with a hold level of 2.
Comes in a 150-ml bottle.
Styling gel from Wella's EIMI collection that adds a pearly gloss structure to the hair.
Comes in a 100-ml can and has a hold level of 3.
A lightweight BB lotion that pampers and protects hair for a luxurious feel.
Comes in a 100-ml bottle.
Creates a superb blow dry with brilliant shimmer and shine and superb volume.
Comes in a 150-ml, spray bottle and has a hold level of 2.
A precision root mousse that is designed to lift and volumise with a hold level of 2.
Comes in a 200-ml aerosol.
Matt moulding paste for adding rugged texture and edgy definition to your style.
Comes in a 75-ml tube and has a hold level of 3.
Hair gel that provides a rock-solid foundation for sculpting dramatic shapes with shine.
Has a hold level of 4 and comes in 125 ml.
Styling mousse offering extreme control with firm but touchable hold for the most modern, creative hair styles.
Comes in a 500-ml can and has a hold level of 4.
A strong, heat-activated hair gel that can be applied to wet or dry hair and lasts for up to 48 hours.
Available in a 150-ml container.
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