Innovative serum to give your styling the wow factor.

With Velvet Amplifier, Wella have created a high-performance style primer that evens and smooths the surface of the hair to prepare it for styling. Just a single pump is needed to improve manageability and amplify control.

In tests, 7 out of 10 hairdressers agreed that Velvet Amplifier gave an instantly noticeable "wow" reaction and enhanced their creativity. Wella call it their "must-have product" because of the difference it makes to the way hair reacts to being styled.

Part of the Smooth family in EIMI range by Wella Professionals.

Hold level: 1

Comes in a 50-ml can.