Construct and maintain style for up to 48 hours with this amazing heat-activated gel.

Wella EIMI Shape Me is a hair gel that has been formulated with a memorizing polymer complex to help sculpt styles your clients want—and then keep them in place for up to 48 hours!

You will be able to mould and blow-dry your clients' hair as desired, using heat to activate the gel. It can be used on wet or dry hair and will give immediate structure and long-lasting hold.

It's been developed with nourishing ingredients to care for as well as style hair. Simply rub a small amount of product into hands and distribute evenly through hair, from root to tip.

Available in a 150-ml container.