Wella EIMI Flowing Form Smoothing Balm
Arrow-straight hair to die for.
Got curls but yearn for smooth and sleek? Wella EIMI Flowing Form is a smoothing balm that's perfect for taming wild and unruly hair, straightening it from root to tip.
Its hold level of 2 means that its smooth styles have flexible control and a natural movement. Meanwhile, its lightweight formula also reduces frizz and increases styling flexibility.
To apply, you simply take 2–5 pumps, work it into damp hair (concentrating on the mid-lengths and ends) and then blow dry. For an extra-smooth look, use your hair straighteners after drying. The straight look will last until the next shampoo.
Flowing Form is part of the EIMI range from Wella Professionals.
Hold level: 2
Comes in a 100-ml bottle.