Wella Pro+ Perform Straightener - 200 ml

Perform Straightening Cream is a professional-grade technical solution designed to deliver a long-lasting texture transformation for textured, high-volume, or wave-heavy hair types. This high-performance formula provides an advanced smoothing service that yields sleek, straight hair with a soft feel for up to six months or until regrowth appears. Engineered exclusively for professional salon application, the formula integrates a specialized plant-based bond builder alongside betaine to safeguard hair softness and enhance strand protection throughout the technical process. Perform Straightening Cream features a completely vegan formula, entirely free from silicones, microplastics, and mineral oils, allowing stylists to offer a clean alignment service. For optimal technical results, this service must be used in combination with the matching Wella Pro+ Perform Straightening Neutraliser cream - 1 litre and supported by targeted maintenance like the Wella Professionals INVIGO Nutri-Enrich Mask to protect delicate or technical textures.

Key Features

• Provides dependable, long-lasting texture alignment that remains effective for up to six months or until new growth appears.
• Infused with an integrated plant-based bond builder and betaine to deliver enhanced strand protection and exceptional softness.
• One hundred percent vegan formulation developed entirely without animal-derived components, silicones, microplastics, or mineral oil.
• Offered in three distinct variations tailored precisely to normal, coloured, or sensitised hair textures for accurate salon performance.
• Strictly a professional-only product engineered solely for backwash use by qualified stylists and not intended for retail distribution.

Additional Specs

• Hair Type: High-volume, wave-heavy, or textured hair requiring long-lasting straight alignment.
• Key Ingredients: Betaine, Plant-Based Bond Builder.
• Variants Available: N (Normal to resistant hair), C (Coloured hair), S (Sensitised or highlighted hair).

Directions

1. Always complete a thorough professional evaluation of the hair and execute a preliminary strand test before application.
2. Utilise non-metallic tools, wear suitable protective gloves, and ensure the hair is dry before beginning the service.
3. Apply the selected variant of the cream to dry hair in small sections, maintaining a distance of roughly 0.5 cm away from the roots.
4. Comb through the section exactly once and ensure the strands remain perfectly straight during development; do not apply external heat or cover the head.
5. Observe strict development processing times based on variant and thickness: Variant N develops for 15 to 25 minutes, while Variants C and S develop for 5 to 15 minutes.
6. Blow-dry the hair straight under steady tension, then align with a professional ceramic flat iron in 1 cm sections (heat application may be skipped on short hair for a softer finish).
7. Apply the coordinating neutralising formula evenly, leave to set for 10 minutes while keeping the length completely straight, then rinse thoroughly.
8. Apply a professional conditioner, allow it to work for 3 to 5 minutes, and perform a final thorough rinse.
9. Instruct clients not to wash hair, use clips, pins, or hair ties for 48 hours following the service, and apply future technical top-ups strictly to root regrowth of at least 4 cm.